Segmentation and Market Target Essay Example for Free

Segmentation and Market Target Essay To obtain success, and then retain success, organizations need to determine which market segments to focus (Kotler Keller, 2012). Additional consideration is necessary to ensure that the organization can effectively serve this market segment. According to Kotler and Keller (2012), the finest marketing plans identify and embrace segment differentiation by determining the demographic, psychographic, geographic, and behavioral characteristics. For example purposes, this white paper discusses segmentation and target market for â€Å"Your Organization†. Consumer Segmentation Organizations will not benefit from mass marketing, however will gain success through the insight of consumer segmentation. As mentioned above, the four primary segmentation variables are demographic, psychographic, geographic, and behavioral characteristics. For clarification purposes, a brief description of each is shown. Demographic segmentation separates consumers by â€Å"variables such as age, family size, family life cycle, gender, income, occupation, education, religion, race, generation, nationality, and social class† (Kotler Keller, 2012, p. 216). Psychographic segmentation takes into consideration the consumer values, attitudes, and lifestyles. Geographic segmentation addresses the variables of region, climate, population growth rates and density. Lastly, behavioral segmentation considers price sensitivity, usage, brand loyalty, and attitudes. Examples of â€Å"Your Organization†Ã¢â‚¬â„¢s segmentations is below, using data provided by the organization’s core operating system â€Å"Your Organization Server† (2014), effective for June 1, 2014. Demographic Segmentatio n â€Å"Your Organization† is a community chartered credit union in Richmond, Virginia. The demographic information includes age, income, and gender. When accessing the age brackets for members age 12 or older, management found the primary age bracket of 47 – 65 years old at 41.8%. The chart below provides details on each age bracket. Based on this information, the  credit union needs to determine how to shift the average age of our membership to 33 – 46 years of age to firmly establish a strong future membership base. Gender is the final demographic item the credit union reviews. Each gender is broken down within the age brackets. The credit union was originally formed to serve the Richmond employees of DuPont, leading management to the assumption of a significantly larger male percentage of members. As shown below this assumption was incorrect; thus, additional marketing focus to the female segment is ideal. Currently, the credit union focuses on large  truck, motorcycle, and SUV loan target mailings, leaving the mid-size and minivan opportunities unaddressed. Information was available regarding the occupations of the membership; however, the disorganization of the data lead to inconclusive results. Consequently, the senior management made the decision to disregard the results from this demographic group. Geographic Segmentation â€Å"Your Organization†, as a community charter credit union, faces the challenge of a small geographic area in which to serve consumers. Potential membership must live, work, worship, volunteer, or attend school in the counties of Chesterfield, Hanover, Henrico, and the city of Richmond. In order for management to gain insight into the location of members’ households, the credit union segments the membership by city or county. The geographic information is as follows: City of County Percentage of Membership Chesterfield 43.21% Hanover 14.38% Henrico 10.63% City of Richmond 28.97% Undetermined 2.8% Behavioral Segmentation â€Å"Your Organization† reviews the following behavioral groups, credit driven, fee driven, upscale, middle market, middle income depositor, and low income depositor. These groups are then cross compared with age and income brackets. The chart below provides a visual on â€Å"Your Organization†Ã¢â‚¬â„¢s percentages, along with credit union national averages (Open Solutions Inc., 2011). Age Income 18 – 34 35 – 44 45 – 54 55-64 65+ $125,000+ Credit Driven 10% 10% Upscale 6%, 9% $50,000 $125,000 Middle Market 26%, 24% Middle Income Depositor 17%, 17% Less than $50,000 Fee Driven 19%, 18% Low Income Depositor 22%, 22% â€Å"Your Organization† Credit Union National Averages Based this information the credit union should focus on further targeting the upscale segment and relying less on the fee driven. As regulations continue to change, fee income will potentially decrease. Psychographic Segmentation In regard to the psychographic segmentation, â€Å"Your Organization† has relied on member loyalty throughout the years. However, as economic turbulence continues to impact the organization, per the Vice-President of Marketing (2014), the credit union is seeking to further exploration into psychographic segmentation. According to Kotler Keller (2012), Strategic Business Insight’s (SBI) VALS framework signifies the values and lifestyles of classified Unites States adults using questionnaires to identify the consumer’s motivation and resources. Information from SBI states that with the ongoing evolution of the financial industry, â€Å"consumers are becoming increasing multidimensional† (SBI, 2004). The VALS assessment takes into consideration for channel or interface preferences, trust in institutions, control within the household, and much more to determine financial patterns. The credit union would benefit from conducting research on the psychographic se gmentation of the membership, as no longer demographic and behavioral segmentation is enough. Positioning Statement A positioning statement for â€Å"Your Organization† which supports the current brand and strategies is as follows. â€Å"Your Organization† will assist our community members in reaching their financial goals. We are committed to supporting and serving fellow community members through financial needs, charity events, and volunteering. Our credit union promises to serve our  members through each stage of life. This supports the current psychographic segmentation of brand loyalty, and a willingness to support the membership financially through each stage of life. Conclusion Regardless of the organization, the ability to obtain success, and then retain it is due in part to ability to focus on the correct market segments. However, the organization must ensure that it possesses the resources to this market segment. â€Å"Your Organization† is working to create the highest level of marketing plans by identifying and embracing segment differentiation through demographic, psychographic, geographic, and behavioral characteristics. However, further improvements are necessary to achieve the ultimate tier of success. References â€Å"Your Organization Server†. (2014). Segmentation data. Retrieved from â€Å"Your Organization† on June 1, 2014. Kotler, P., Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Open Solutions Incorporated. (2011). Overview analysis. Retrieved from â€Å"Your Organization† corporate library on June 1, 2014. Strategic Business Insights. (2004, June). Segmentation in the twenty-first century: Financial behavior of the VALS segments. Retrieved from http://www.strategicbusinessinsights.com/cfd/MRsummaries/MR.VI-09.shtml.

The Gay Science,by Friedrich Nietzsche :: The Gay Science, Friedrich Nietzsche

1) Nietzsche could have written The Gay Science differently. What justifies the style of composition he chose? More importantly, is his style of writing effective? What relation do you see between the style of his writing and the content of thought it expresses? Nietzsche's style of writing was a deliberate stylistic choice meant to hide the meaning of his work and philosophy from those who would not be able to understand it, and through there misunderstanding would abuse it. This writing style was also meant to help support and give meaning to Nietzsche's arguments on the nature of language and how language is, at its root a metaphor describing an object that is disconnected from us. Nietzsche's work broke down language to its metaphorical roots and explored the nature of how our language is disconnected from the objective reality around us. Nietzsche uses the metaphorical roots of our language to show that words and language our fundamentally disconnected because of the subjective nature of language. Nietzsche shows these metaphorical roots by showing how simple words and phrases that we use in our everyday life are really disconnected or at least removed by the barrier of language. Language is a serious of metaphor's all describing ho w an object subjectively appears to the individual. No language can describe what it is like to "be" that object, nor properly describe what it is that makes the object what it is. All language can do is provide a vehicle through which man can communicate what he is subjectively experiencing and relate it via a metaphor to another individual who will only get a idea of what is being described rather than an actual concrete description. 2) In sections 124, 343, and 377, Nietzsche claims that, following the death of God, human beings find themselves "in the horizon of the infinite," on the "open sea," and "homeless." What are the consequences of the death of God? With reference to section 347, discuss the ambiguity of this new found freedom. How might it terrify some people and empower others? The consequences for the death of god are far reaching and and many in Nietzsche's work. Christianity sparked the death of God as most of us know him through the actions of Martin Luther. Luther's desire to give the common man the ability to understand and read the bible brought a end to the churches monopoly on morality and brought the "divine" to the common man making the common man "divine".

Communication Process Essay

1. Briefly describe the misunderstanding, including the setting and the people involved. At my recent job that I was working a situation came about, I was helping my director file some bills with personal information. Well she did not make it clear that each bill went into a certain folder, which made my job a lot difficult and ending up me having to do the whole process over again, when I had to do another project that my other Director had told me to finish up within that day. 2. Complete the following table with information from your described misunderstanding. |Question |Answer | |Who was the sender? |My Director | |Who was the receiver? |Myself | |What was the message? |File these documents | |What channel was used to send the message? |Sound and light waves | |What was the misunderstanding? |How to file the documents | |How could you have avoided the misunderstanding? |It could have been avoided if my director would have told me the correct | | |way to file them instead of me trying to figure out how to file the | | |documents. 3. The perception model in Ch. 2 of Communicating in the Workplace shows that prior knowledge and experiences combine with your psychological state to shape your subjective reality. What was your perception going into the situation? How did your perception of the misunderstanding affect the communication process? My perception of the situation was that there really was not correct way into filing the documents, all she wanted was for them to be filed. It affected the misunderstanding and how the communication process went through my mind was that she should have told me how to correctly do it the proper way, instead of just telling me to finish filing. I just thought that she wanted them out of the way and into the filing cabinet. 4. After reflecting on your misunderstanding and analyzing it with what you have learned this week, what did you learn about the communication process? I have learned that there are a lot of ways in communicating and that when someone tells another person to do something, then that person is listening and taking in information differently, to ask questions when told to do something if you do not understand what that person is wanting from you. The reason why I say this is because not every person is going to be the same, as it stated in the example of the model in Ch. 2 of Communicating in the Workplace, A hog could be a pig but really the person was referring to a motorcycle. For another instance when someone is telling another person to do something, that person receives the message but might take it another way because of how that person encodes the information, that is why it is important to respond back to the person and making a clear understanding of what that person is wanting. I would not want to risk someone else’s life it I did not understand the information correctly because that will affect my job on the line as well. Reference Cheesebro, T., O’Connor, L., & Rios, F. (2010). Communicating in the workplace. Upper Saddle River, NJ: Prentice Hall.

The Influence of Athletic Competition on Psychological...

Literature review and Research Questions Research has illustrated that athletic competition has a strong influence on psychological development, impacting an individual’s formation in areas such as self-esteem, body image and overall well-being (Anshel, 2000; Findlay Bowker, 2007; Haugen, Safvenbom Ommundsen, 201; Peden, Stiles, Vandehey Diekhoff, 2008). A large sector of this research has specifically analyzed the outcomes of negative experiences within athletics, especially those high in stress and therefore resulting in potentially detrimental consequences for athletes. A major source of stress within athletics is due to potential and veritable athletic injuries due to overuse, during-game accidents and other competition/training related afflictions (Hanson, McCullagh Tonymon, 1992). Approximately 3-5 million injuries occur due to athletics each year (Smith, Smoll Ptacek, 1990), and the prevalence of such injuries suggests that the trauma experienced could pose a signi ficant threat to athletes, both physically and psychologically, a phenomenon that warrants further investigation. For the past 30 years or so, research has evaluated the manner with which people handle stressful situations, which include athletic injury, and across the literature it has been consistently and reliably found that people vary in the manner with which they express well-being across stressful life events (Carver, Scheier Weintraub,1989; DeLongis Holtzman, 2005; Smith, Smoll Show MoreRelatedEmotional Intelligence and Athletic Performance1744 Words   |  7 Pagesthat psychological skills play a role in athletic performance (Rogerson Hrycaiko, 2002; Smith et al., 1995). Athletes must learn to recognize their own ideal performance states, and develop the skills to manage their emotions (Hanin, 1995). Thus, energy control, like emotional intelligence, involves recognizing and managing emotions to maximize performance (Mayer Salovey, 1997). The aims and objectives is to investigate two research studies related to emotional intelligence on athletic performanceRead MoreThe Eating Disorder And Anorexia Nervosa1555 Words   |  7 Pagesbody image, excessive exercise, depression, and OCD, this disorder has the ability to boycott the lives of many individuals (Pinel, 2014). In order to understand the effects that this disorder has, it is essential to look at the socio-cultural, psychological, and physiological factors this disorder can entail. In addition, gender discrepancy is evident in relation to anorexia nervosa, with females presenting anorexia nervosa more often than males due to the differing â€Å"ideal† body types of both sexesRead MorePhysical And Mental Rehabilitation Of Athletes894 Words   |  4 Pagesmultitude of individual and psychological aspects that go into athletic injury rehabilitation. Ievleva and Orlick (1991) found that athletes who recovered from injury faster than their peers were more consistently positive, had an internal locus of control, took personal responsibility for their faster healing, were more involved in goal setting and engaged in positive healing and/or performance imagery. Most athletic trainers believe in the use of psychological skills in the rehabilitationRead MoreEssay on Ethical Principles1469 Words   |  6 Pagesfound this article very interesting because not a lot of people are aware of the ethical issues that have been and are currently going on in the athletic background. Believe it or not there are many ethical issues that relate to psychology in the athletic field. Ethical Issues in Collegiate Athletics One of the biggest ethical issues in collegiate athletics was the abusive behaviors of the coaches to the athletes. This is a big ethical issue because the actions and behavior of the coaches resultedRead MoreNature vs. Nurture in Sport 1248 Words   |  5 Pagesperson on the 1st line up from a bench warmer? Where does athleticism come from? Is it from our genes, or is it a product of the environment we live in? These are the types of questions that arise in the nature vs. nurture debate pertaining about athletic ability. In 1582, British educator, Richard Mulcaster wrote that†¨Nature makes the boy toward, nurture sees him forward, he gave the world†¨a euphonious name for an opposition that has been debated ever since; Nature and Nurture. Peoples†¨beliefsRead MoreStudent Athletes Dealing With Multiple Levels Of Stress1358 Words   |  6 Pagesstress and how programs provided by colleges can help alleviate the stress Valentina Loza Westview High School On March 31st, 1906, the National Collegiate Athletic Association was founded. This association, known as the NCAA, regulates athletes in many colleges around America and Canada and organizes their athletic program. In 1973, the NCAA adopted three different division levels for student-athletes; the highest level is Division I and the lowest is Division III. With the start ofRead MoreSports And Its Impact On Sports Essay962 Words   |  4 PagesNow-a-days zest for winning medals in the Olympics and other International sport competitions has catalyzed the sports scientists to take interest in exploring all the aspects and possibilities that can contribute to enhance sports performance to an greater heights. In sports primary motive is to win the game by following set of rules. By playing within these rules one s character is developed. What matters in the sports is how the player handles victory and how to handle the disappointments thatRead MoreEducator Training Essay1026 Words    |  5 PagesEducator Training Regardless of the years of athletic experience among a team of coaches and teachers, an active training program will help staff members to stay informed about the psychological dimensions of student athletes; thereby applying the first tenet of SLT. Smith and Smoll examined the effects of providing positive athletic setting resulting in a 30-5% reduction in athlete dropout rates. I appreciate the fact these results were equally positive among both boy and girl teams, because itsRead More The pressures between youth and its sports programs Essay1539 Words   |  7 Pagesyouth from unstructured play to highly organized competition. The structure of organized youth sports is the backbone for criticism and praise by professional athletes, physicians, and psychologists. nbsp;nbsp;nbsp;nbsp;nbsp;There are many that feel organized sports can be very beneficial and strongly support organized sports for youth. Some claim that sports aid in the development of social and interpersonal skills, health fitness and psychological well-being. Many feel that self-esteem and self-imageRead MoreSports As A Tool For Development Of Social Character Development1309 Words   |  6 Pages(Uzoma, 2015). Athletics can be used for the development of social character, values of teamwork, sacrifice, and obedience (Rudd Stoll, 2004). The sports world offers social opportunities for adolescents (Rutten, Schuengel, Dirks, Stams, Biesta, Hoeksma, 2011). Participating in sports as adolescents may help with learning how to respect the community, peers, family, and themselves (Berlin, Dworkin, Eames, Menconi, Perkins, 2007). Sports may affect social character growth and development. The purpose

Profile of Joseph Lister, Father of Modern Surgery

English surgeon Joseph Lister  (April 5, 1827–February 10, 1912), Baron Lister of Lyme Regis, is considered the father of modern surgery for his  work developing sterilization procedures that saved countless lives. Lister pioneered the use of carbolic acid for sanitizing operating rooms and employed antiseptic surgical procedures to prevent deadly postoperative infections. Early Years Born on April 5, 1827 in Essex, England, Joseph Lister was the fourth of seven children born to Joseph Jackson Lister and Isabella Harris. Listers parents were devout Quakers, and his father was a successful wine merchant with scientific interests of his own: he invented the first achromatic microscope lens, an endeavor that earned him the honor of being elected a Fellow of the Royal Society. The young Listers love for science grew as he became fascinated with the microscopic world introduced to him by his father. Lister decided at an early age that he wanted to become a surgeon and thus prepared for this eventual career by delving into science and mathematics subjects at the Quaker schools he attended in London.   After entering the University of London in 1844, Lister earned a Bachelor of Arts degree in 1847 and a Bachelor of Medicine and Surgery in 1852. Listers achievements during this time included serving as house surgeon at the University College Hospital of the University of London and being selected as a Fellow of the Royal College of Surgeons. Research and Personal Life In 1854, Lister went to the University of Edinburgh, Edinburgh Royal Infirmary in Scotland to study under the famous surgeon James Syme. Under Syme, Listers professional and personal life flourished: he met and married Symes daughter, Agnes, in 1856. Agnes was  invaluable as a wife and partner, assisting Joseph with  his medical research and laboratory experiments. Joseph Listers research was centered on inflammation and its impact on wound healing. He published a number of papers regarding muscle activity in the skin and eyes, coagulation of blood, and blood vessel engorgement during inflammation. Listers research led to his appointment as Regius Professor of Surgery at the University of Glasgow in 1859. In 1860, he was named a Fellow of the Royal Society. Implementation of Antisepsis By 1861, Lister was leading the surgical ward at the Glasgow Royal Infirmary. During this time in history, surgery was performed only when absolutely necessary due to high death rates associated with infections. With little understanding of how germs like bacteria caused disease, surgical procedures were regularly performed in  unsanitary conditions. In an attempt to combat wound infections, Lister began to employ cleanliness techniques used by Florence Nightingale and others. This process involved keeping the environment clean, changing dressings, and washing hands. However, it was not until he read the works of  Louis Pasteur that Lister began to link germs with surgical wounds. While Lister was not the first to suggest that microorganisms were the cause of hospital associated diseases or that infections could be reduced through antiseptic methods, he was able to marry these ideas and effectively implement treatment for wound infections. In 1865, Lister began using carbolic acid (phenol), a substance used in sewage treatment, as an antiseptic to treat compound fracture wounds. These injuries were commonly treated by amputation, as they involved penetration of the skin and significant tissue damage. Lister used carbolic acid for hand washing and treatment of surgical incisions and dressings. He even developed an instrument for spraying carbolic acid into the air in the operating room. Lifesaving Antiseptic Success Listers first success case was  an eleven year old boy who had suffered injuries from a horse cart accident. Lister employed antiseptic procedures during treatment, then found that the boys fractures and wounds healed without infection. Further success ensued as nine of eleven other cases where carbolic acid was used to treat wounds showed no signs of infection. In 1867, three articles written by Lister were published in Londons weekly medical journal, The Lancet. The articles outlined Listers method of antiseptic treatment based on the germ theory. In August of 1867, Lister announced at the Dublin meeting of the British Medical Association that no deaths associated with blood poisoning or gangrene had occurred since antiseptic methods had been fully employed in his wards at Glasgows Royal Infirmary. Later Life and Honors In 1877, Lister assumed the chair of Clinical Surgery at Kings College in London and began practicing at Kings College Hospital. There, he continued to research ways to improve his antiseptic methods and develop new methods for treating injuries. He popularized the use of gauze bandages for wound treatment, developed rubber drainage tubes, and created ligatures made from sterile catgut for stitching wounds. While Listers ideas of antisepsis were not immediately accepted by many of his peers, his ideas eventually gained nearly worldwide acceptance. For his outstanding achievements in surgery and medicine, Joseph Lister was ennobled a Baronet by Queen Victoria  in 1883 and  received  the title Sir Joseph Lister. In 1897, he was made Baron Lister of Lyme Regis and awarded the Order of Merit by King Edward VII in 1902. Death and Legacy Joseph Lister retired in 1893 following the death of his beloved wife Agnes. He later suffered a stroke, but was still able to consult on treatment for King Edward VIIs appendicitis surgery in 1902. By 1909, Lister had lost the ability to read or write. Nineteen years after the passing of his wife, Joseph Lister died on February 10, 1912 at Walmer in Kent, England. He was 84 years old. Joseph Lister revolutionized surgical practices by applying the germ theory to surgery. His willingness to experiment with new surgical techniques led to the development of antiseptic methods that focused on keeping wounds free of pathogens. While changes have been made to Listers antisepsis methods and materials, his antiseptic principles remain the foundation for todays medical practice of asepsis (total elimination of microbes) in surgery. Joseph Lister Fast Facts Full Name: Joseph ListerAlso Known As: Sir Joseph Lister, Baron Lister of Lyme RegisKnown For: First to implement antiseptic method in surgery; father of modern surgeryBorn: April 5, 1827 in Essex, EnglandParents Names: Joseph Jackson Lister and Isabella HarrisDied: February 10, 1912 in Kent, EnglandEducation: University of London, Bachelor of Medicine and SurgeryPublished Works: On a New Method of Treating Compound Fracture, Abscess, etc. with Observation on the Conditions of Suppuration (1867); On the Antiseptic Principle in the Practice of Surgery (1867); and Illustrations of the Antiseptic System of Treatment in Surgery (1867)Spouse Name: Agnes Syme (1856-1893)Fun Fact: Listerine mouthwash and the bacterial genus Listeria were named after Lister Sources Fitzharris, Lindsey. The Butchering Art: Joseph Listers Quest to Transform the Grisly World of Victorian Medicine. Scientific American / Farrar, Straus and Giroux, 2017. Gaw, Jerry L. A Time to Heal: the Diffusion of Listerism in Victorian Britain. American Philosophical Society, 1999. Pitt, Dennis, and Jean-Michel Aubin. Joseph Lister: Father of Modern Surgery. National Center for Biotechnology Information, U.S. National Library of Medicine, Oct. 2012, www.ncbi.nlm.nih.gov/pmc/articles/PMC3468637/. Simmons, John Galbraith. Doctors and Discoveries: Lives That Created Todays Medicine.  Houghton Mifflin, 2002.

Writing And Creating Real Purposes For Writing - 866 Words

Topic 8 -The development of Writing and creating real purposes for writing. A well-developed writer has a sound knowledge of key components such as, organisation, language the use of grammar and spelling. In order for young children to develop their skills in writing they need to have a variety of opportunities to see, hear, role play and have group discussions to develop their understanding. When children begin to write they can tell more complex stories then they can transcribe as they have to refine certain skills such as, forming letters, writing letters without reversals, learning to spell, writing in lines from left to right, making written word correspond to a spoken word, and correctly hold a pencil. This was seen in the textbook in an example of a five-year-old girl named Alex. Alex writes a simple line of letters strung together, however her interpretation of the letters was knowledgeable and imaginative when she read the story orally. Alex well above what she was able to communicate in written form. Did anyone else find the comparison to her written language to her spoken language as astonishing as I did? Although the comparison shocked me, after more reading it appeared to made sense that Alex had well developed writing ideas, because if we presume Alex had years of books being read aloud to her, and an exposure to a literacy filled environment it is understood how Alex has developed her vocabulary, imagination and syntax in her oral story telling abilities.Show MoreRelatedTeaching Writing Is An Exciting Time For Any Classroom Essay1419 Words   |  6 PagesTeaching Writing Teaching literature is an exciting time in any classroom. New Zealand Government (n.d.) reports â€Å"New Zealand children rank relatively highly on the international literacy scales†. This shows that New Zealanders value their literacy abilities, and work hard to upkeep our reputation. As a teacher, teaching writing can be very difficult, but also very rewarding. With the aid of purpose, audience and form we can guide our students in to knowing what they are writing about and whom itRead MoreThe Effect Of Ad Hominem Fallacies And Biases905 Words   |  4 Pagesand Biases in Writing In writing, fallacies and cognitive biases hamper the effectiveness with which an author depicts his/her points, and therefore obscure the main purpose of a piece. A fallacy is defined as mistaken belief based on an unsound argument, while a bias is a prejudice in favor or against a certain thing, person, object, place, idea, or belief. There exist countless amounts of different types of fallacies and biases, however, regardless of whichever a piece of writing contains, whenRead MoreWriting Is A For A Foreign Place Is Leaving Home961 Words   |  4 Pagesexperience you have gained in your life so far will guide you in the best direction. After reflecting on my experience in English 1102, I would say writing is similar to traveling to foreign places. There is a lot of preparation that is involved in traveling to your final destination, just like how there is a lot of planning for your final draft of writing. Each concept forces you take a risk, and it pushes you to express or pursu e a passion. Craft is an important aspect to drawing out a map of whereRead MoreReflection Paper1317 Words   |  6 Pagescourse, I had little experience or knowledge when it came to writing. I used to struggle with forming my thoughts into writing, let alone a paper. I was never confident with what I wrote. My writing had no greater purpose other than the assignment. My writing process included: writing my paper, proofreading it, and turning it in. Once the paper left my hands, it also left my mind. 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Every good writer usually starts with the basics such as genre, audience, rhetorical situation, and reflection of the piece. Throughout this semester, we have gone through all of these key terms in great detail with each new assignment that has come our way. In doing this, not only as students but also as writers, we have come to createRead MoreTechnical Writing And Creative Writing1312 Words   |  6 PagesMany people are unaware that there are many different types of writing. Writing is used in a wide variety of different subjects. Some people think that left part of the brain is used for technical writing and the right side is used for creative writing (Patel). Technical writing is used in the fields of science, engineering, technology and the health sciences (Nordquist). Creative writing is used in novels, poems, epics, short stories, screenplays, songs, television scripts, etc. (YourDictionary)Read MoreEssay about My Philosophy of Classroom Management1483 Words   |  6 Pageswhat to read and what to write about. They are given real audience and purpose to their assignments. They can relate their learning to their lives outside the classroom. They are allowed to create their own goals. There is an atmosphere where everyones opinions and interpretations are valid and all students are allowed to express their ideas without being judged by their peers. There are a variety of assessments including writing, creating, and presenting. They are given a structure of rulesRead MoreLiterary Art And Creative Writing1350 Words   |  6 Pagesstare at a blank page until words slowly start to come? . Writers are similar to artist, as they are compelled to express themselves and helps make art out of everyday, ordinary moments. Writers produce various forms of literary art and creative writing such as novels, short stories, poetry, plays, screenplays, and essays as well as various  reports and news articles that may be of interest to the public. They create written works in a wide range of literary genres and can be classified asRead MoreInformative Speech : Psychoactive Drugs Essay1603 Words   |  7 PagesThe second article that I felt needed revision to solidify the success of the piece was the brochure that discusses my topic of psychoactive drugs. While creating this topic in brochure form, I enjoyed the task at hand, felt at ease when creating it, so revising it would not necessarily be a burden on my part. The first major revision worth noting is the coherency. Throughout there were some word phrases that either did not flow well, were out of place, or felt too extra to the discussion at hand

Music and Personality free essay sample

Extraverts tend to eek out songs with heavy bass lines, while those who enjoy more complex styles such as jazz and classical music tend to be more creative and have higher IQ-scores. Why music is such a significant part of peoples identity? People may define their musical identity by wearing particular clothes, going to certain pubs, and using certain types of slang. So its not so surprising that personality should be related to musical preference. People can get defensive about what they like to listen to, as it is likely to be profoundly linked to their outlook on life.The study also demonstrates the tribal function of musical east that can explain why people often bond over music. North (scientist) noted that classical and heavy metal music both attracts listeners with similar personalities but dissimilar ages. Younger members of the personality group apparently go for heavy metal, while their older counterparts prefer classical. The study also demonstrates the tribal function of musical taste that can explain why people often bond over music. North (scientist) noted that classical and heavy metal music both attracts listeners with similar personalities but dissimilar ages. Younger members of the personality group apparently go for heavy metal, while their older counterparts prefer classical. However, both have the same basic motivation: to hear something dramatic and theatrical, a shared love of the grandiose, he said. The general public has held a stereotype of heavy metal fans being suicidal depressed and being a danger to themselves and society in general, he said, but they are quite delicate things. Aside from their age, theyre basically the same kind of person [as a classical music fan]. Lots of heavy metal fans will tell you that they also Like Wagner, because Its big, loud and brash. Theres also a sense of theater In both heavy rock and classical music, and I suspect that this is what theyre really trying to get at when they listen to that kind of music.I think that both types of music, classical and heavy metal, both have something of the spiritual about them -? thieve very dramatic -? a lot happens. The study conducted by researchers at Heritor-Watt university looked at more than 6,000 participants from all over the world. Participants were asked to rate more than 104 different musical styles in addition to offering information about aspects of their personality. Of course this helps explain why people who like the same styles of music tend to stick together, but it goes deeper than Just a similar interests thing Its almost suggests a new kind of tribalism.He described the findings as dramatic and To my mind, writing a portrait of my group, describing their tas tes and trying to reveal what kind of music they do prefer would give me a really hard time. We have something in common. Those 4 years of co-existing in the same community brought up the similar views on particular things and music is one of them. Thats why if I asked them what style of music they prefer, they would probably answer, l cant say exactly. I listen to everything that I like, to everything that is pleasant to my ear. I know those guys, most of them would answer this way, believe me. ) So Vive decided to make a test, Just there, on the spot. To find out what kind of music appeals to them more and consequently discover something new about their personal traits. Unfortunately I didnt have an opportunity to try it out, but anyway the preparation itself was useful and interesting experience for me). I have 10 tracks (songs) on the CD, each student is to decide which song appeal to him more. But mind! Only one song! The number of the song refers to the number of the style of music in the list below. 1. Pop Do you prefer to listen to the top 40 hits?Do the latest tracks from Iranian, Selene Gomez and Flow Arid make up your workout mix? If so, chances are that you also tend to be extroverted, honest and conventional. While pop music lovers are hard-working ND have high self-esteem, researchers suggests that they tend to be less creative and more uneasy. 2. Rap and Hip/Hop Are Snoop Dog and Dry. Drew more your style? In spite of the stereotype that rap lovers are more aggressive or violent, researchers have actually found no such link. Rap fans do tend to have high self-esteem and are usually outgoing. . Country Mould you rather watch CM instead of MET? Country music fans are typically hardworking, conventional and outgoing. While country songs are often centered on heartbreak, people who gravitate towards this genre tend to be very emotionally stable. 4. Rock / Heavy Metal Despite the sometimes aggressive image that rock music and heavy metal project, researchers found that fans of this style of music are usually quite gentle. They tend to be creative, but are often introverted and may suffer from low self-esteem. 5. Indies Just in caseIndependent music (often shortened to Indies music or Indies) is music produced independently from major commercial record labels or their subsidiaries, a process that may include an autonomous, Do-let-Yourself approach to recording and publishing. The term Indies is sometimes also used to describe a genre (such as Indies sock or Indies pop); as a genre term, Indies may include music that is not independently produced, and most independent music artists do not fall into a single, defined musical style or genre and usually create music that can be categorized into other genres. Do you love seeking out obscure bands and Indies artists? Fans of the Indies genre are typically introverted, intellectual and creative. According to researchers, they also tend to be less hard-working and less gentle. Passivity, anxiousness and low self- esteem are other common personality characteristics. 6. Dance Do you love the fast-paced rhythms of dance music? According to researchers, people No prefer dance music are usually outgoing and assertive. 7. Classical themselves and the world around them.They are creative and have a good sense of self-esteem. 8. Jazz, Blues and Soul People who enjoy Jazz, blues or soul music were found to be more extroverted with high self-esteem. They also tend to be very creative, intelligent and at ease. The research has also looked at income vs. music tastes, and found that higher income music loves like punchy and exciting music, whereas lower income listeners refer more relaxing music in general. Of course there will always be exceptions, but his findings were quite telling on a general level.The research also found that as a whole, people who are into music are fairly well- rounded, creative and at ease with themselves. Much of his research is described in his book . As this is the first time that this type of research has been done in a scientific way, there is still much to find out. So, the next time you are putting together a plastic to listen to during your commute or workout, consider how your personality might be reflected in your song choices.